Marketing and brand strategist by day. Spin class instructor by (early) morning. Crazy dog lady 24/7.

As an agency/ad gal, I’ve lead integrated go-to-market campaigns and developed global social strategy for everything from pretzels to prime ministers … and even a First Lady. Since 2011 I’ve overseen integrated paid, earned, owned and shared media strategies to drive awareness, engagement and conversion for clients in CPG, travel + tourism, retail + real estate, beauty, and consumer tech. A few highlights:

  • Launching higi, a connected health platform, at SXSW with creative director Lupe Fiasco

  • Tweeting the Georgian Dream political party to victory in the country’s first free & fair parliamentary elections

  • Overseeing social strategy for Michelle Obama and the Partnership for a Healthier America’s Drink Up initiative to encourage more people to drink more water more often

  • Eating far too many Thin Mints while overseeing B2B and B2C marketing and social media strategy for ABC Bakers and the Girl Scout Cookie program

  • Leading global social strategy for the Logitech family of brands including Logitech, Video Collaboration, Logitech G, Ultimate Ears, Ultimate Ears Pro, Jaybird, and Blue Microphones

Previously, I served as D.C. editor of Citysearch, D.C. editor of The Drink Nation, and in various editorial capacities for National Geographic Television, Rolling Stone magazine, Washingtonian magazine, DC magazine, US News & World Report, and ABC News Nightline.

I have an M.A. in nonfiction writing from The Johns Hopkins University and a B.A. in mass communications from The University of California at Berkeley (Go Bears!).