As an agency/ad gal, I’ve lead integrated go-to-market campaigns and developed global social strategy for everything from pretzels to prime ministers … and even a First Lady. Since 2011 I’ve overseen integrated paid, earned, owned and shared media strategies to drive awareness, engagement and conversion for clients in CPG, travel + tourism, retail + real estate, beauty, and consumer tech. A few highlights:
Launching higi, a connected health platform, at SXSW with creative director Lupe Fiasco
Tweeting the Georgian Dream political party to victory in the country’s first free & fair parliamentary elections
Overseeing social strategy for Michelle Obama and the Partnership for a Healthier America’s Drink Up initiative to encourage more people to drink more water more often
Eating far too many Thin Mints while overseeing B2B and B2C marketing and social media strategy for ABC Bakers and the Girl Scout Cookie program
Leading global social strategy for the Logitech family of brands including Logitech, Video Collaboration, Logitech G, Ultimate Ears, Ultimate Ears Pro, Jaybird, and Blue Microphones
Previously, I served as D.C. editor of Citysearch, D.C. editor of The Drink Nation, and in various editorial capacities for National Geographic Television, Rolling Stone magazine, Washingtonian magazine, DC magazine, US News & World Report, and ABC News Nightline.
I have an M.A. in nonfiction writing from The Johns Hopkins University and a B.A. in mass communications from The University of California at Berkeley (Go Bears!).